Highlights of Previous CARF Seminars and Workshops

Demystifying the Numbers 2010
March 22 and 29, April 5, 12, and 26 and May 3, 2010
Television – Paul Street, Director of Research, CTV
Radio – David McDonald, Group Manager, Broadcast Investments, M2 Universal
Out-of-home – Sharon Dixon, Manager, MediaLab, Mediaedge:cia
Newspapers – Susan Ellsworth, VP Research Director, OMD
Magazines – Clarence Poirier, VP Research, St. Joseph Media
Online – Virginia Pino, VP Market & Consumer Intelligence, MediaComDemystifying the Numbers 2009
October 27, November 3, 10, 17 and 24, and December 1, 2009
Out-of-home – Sharon Dixon, Manager MediaLab, Mediaedge:cia
Magazines – Clarence Poirier, VP Research, St. Joseph Media
Radio – David McDonald, Group Manager Radio &Promotions, m2u
Online – Virginia Pino, VP Market & Consumer Intelligence, MediaCom
Television – Paul Street, Director of Research, CTV
Newspaper – Susan Ellsworth, VP Research Director, OMDQuestioning Media Advertising: Six Media Respond
October 21, 2009
Moderator: Bob Reaume, VP Policy and Research, Association of Canadian Advertisers (ACA)
• Gary Belgrave, President, Radio Marketing Bureau (RMB)
• Rosanne Caron, President, Outdoor Marketing Association of Canada (OMAC)
• Gary Garland, Executive Director, Advertising Services, Magazines Canada
• Paula Gignac, President, Internet Advertising Bureau (IAB)
• Suzanne Raitt, VP Marketing and Innovation, Canadian Newspaper Association (CNA)
• Theresa Treutler, President and CEO, Television Bureau (TVB)Video Consumer Mapping Study: Insights and Behaviours
August 19, 2009
Mike Bloxham, Director, Insight and Research, Center for Media Design, Ball State University
Michael Holmes, Associate Director, Insight and Research, Center for Media Design, Ball State University

Advertising In A Recession: A How-To Workshop On Navigating An Uncertain Economy Mar. 8, 2008
Summer Vallillee, Client Consultant, Nielsen Canada
Jessica Avery, Client Consultant, Nielsen Canada
Bruce Claassen, CEO, Genesis-Vizeum and Chairman, Aegis Media Canada
Dr. Jay Handleman, Associate Professor of Marketing, Queen’s University School of Business
Demystifying the Numbers: Never get lost in a conversation or negotiation involving research again! Six-part workshop series; successive weeks Oct. 23 - Nov. 27, 2007
Television – Instructor: Paul Street, Director of Research, CTV
Out-of-home – Instructor: Jef Combdon, Managing Partner, Mediaedge:cia
Radio – Instructor: David McDonald, Group Manager, Radio &Promotions, M2
Internet/Online – Instructor: Virginia Pino, VP, Market & Consumer Intelligence, MediaCom Canada
Magazines – Instructor: Ann Heinmaa, Associate Research Director, Rogers Consumer Publishing Group
Newspaper – Instructor: Susan Ellsworth, VP, Research Director, OMD
Determining Optimal Channel Mix: Understanding best practices for effective communications planning Nov. 27, 2007
Catherine Bridgman, SVP, Marketing Ventures, CanWest MediaWorks
Richard Giguere, VP Group Account Director, MediaCom Canada
Doron Wesly, VP Strategic Services Marketing Science, Millward Brown
Data Integration in Canada: What have we been missing? An Industry Discussion Oct. 25, 2007
Craig Gugel, President, Telmar U.S. and Acting General Manager Telmar HMS, Ltd.
Sarah Farrand, Research Director, Leger Marketing
Panelists: Paul Street, CARF Chair and Director of Research for CTV, and Sharon Dixon, Manager MEC MediaLab
Youth 2007: Understanding and connecting with Canadian youth Sept. 20, 2007
Michael Hanley, Assistant Professor, Department of Journalism, Ball State University, Muncie, Indiana
Grant Miller, Vice-President, Research Services, Uthink Online, Toronto
Michele Erskine, Director of Marketing, CBS Outdoor Canada
Portrait of Today's Consumer: Trends, statistics and implications Mon. April 30, 2007
Susan Crompton, Editor-in-Chief, Canadian Social Trends Stats Canada
John Torella, Senior Partner, JCWilliams
Scott Brown, Senior Vice-President Strategic Relations, Marketing & Technology, Nielsen US
Dave Pickett, Senior Vice-President Practice Management, TD Wealth Management
Research & Marketing In The New Canada: Talking To A Culturally Diverse Population Wed. April 18, 2007
Doug Norris, Ph.D., Senior Vice-President and Chief Demographer, Environics Analytics — Demographics: their change over time, and their implications.
Bobby Siu, Ph.D., President, Infoworth Consulting — The challenges and creative solutions in undertaking ethnic research in Canada.
Albert Yue, Owner and Director, Dynasty Advertising and Communication — The powerful ways that advertisers have found to market to ethnic Canadians.
Measurement of Internet Performance: Unraveling the Mysteries of the Web Feb. 28, 2006
Maura Hanley, Senior Vice-President, The Media Company
Bryan Segal, Senior Director, comScore Media Metrix
Chris Williams, Managing Director, Media Contacts Canada
Anwar Sumar, Director EBusiness, Dell Canada
Out-of-Home: Is research and measurement keeping pace with industry changes? Dec. 5, 2006
* Notes are available online for this seminar. Click here to read the notes (CARF members only)
Roseanne Caron - President, Outdoor Marketing Association of Canada (OMAC)
Cathy Collier - Vice-President Media Director, Cossette Media
Pete Doe - Vice-President Analytics and Modeling, Nielsen Media Research U.S.
Mary Falbo - Vice-President Business Development, Pattison Outdoor
Hellen Thompson - General Manager, Canadian Outdoor Measurement Bureau (COMB)
Demystifying the Numbers/Understanding Media Research Workshop Series: Oct.-Nov. 2006
Television	Paul Street, Director of Research, CTV
Out-of-home	Jef Combdon, Managing Partner, Mediaedge:cia
Newspaper	Susan Ellsworth, VP, Research Director, OMD
Internet/Online	Virginia Pino, VP, Market & Consumer Intelligence, MediaCom Group
Radio	David McDonald, Group Manager, Radio & Promotions, M2
Magazines	Ann Heinmaa, Associate Research Director, Rogers Consumer Publishing Group
Market Segmentation Systems: Alternate Concepts & Methods 8 Nov. 2006
Chuck Chakrapani, Ph.D. , Senior Research Fellow, Centre for the Study of Commercial Activity (CSCA), Ryerson University
Tony Lea, Ph.D. , Senior Vice-President, Environics Analytics
Tony Hernandez, Ph.D., Director, Centre for the Study of Commercial Activity (CSCA), Ryerson University
Measuring Engagement in Media and Advertising 19 Sept. 2006
Exploring Emotional Response to Advertising	Kirsten Zapiec, Vice President, AdEval, TNS Ad & Brand Performance Division, Horsham, PA
Emotion and Engagement - Building Brand Desire	Jacquie Matthews, President, Ipsos-ASI, Toronto
Engagement and 21st Century Marketing	Joe Plummer, Chief Research Officer, ARF New York
Boomers & Beyond: Misconceptions and Misbehaviour 24 Feb. 2006
They're Not Acting Their Age	David Cravit, Senior Vice President, Marketing, The 50Plus Group, Toronto
Life Beyond the Big 5-0 - What's It Really Like?	Keith Neuman, Group Vice President, Public Affairs, Environics Research Group, Ottawa
The Untapped Goldmine: Boomers and How to Reach Them	Joanna von Felkerzam, Insights Director, Starcom MediaVest Group, Toronto
Panelists: Virginia Pino, Director of Research, Mediacom Group, Toronto; Robert Mason, Client Services, Boomers Marketing, Toronto
CARF Workshop: What Are They Doing Out There? The Research Challenges in a Fragmenting Media Environment 29 Nov. 2005
Outing Audience Measurement	Ron Bremner, Vice President, BBM Canada
Understanding The Role of WOM within The Brand Experience	James Conrad, Vice President, Millward Brown
The Challenges of Researching the Fractured Audience	Mike Leahy, President, Nielsen Media Research
The Digital Landscape in Canada: Measuring a Moving Target	Brent Lowe-Bernie, President, Comscore Media/Metrix
Media Fragmentation Research and Challenges	Hastings Withers , EVP, Research Director, PMB
Panelists: Patrick Thoburn, C-Founder, Matchstick; and Joanna von Felkerzam, Director, SMG Insights
Product Placement: Is It Worth All the Hype? 26 Oct. 2005
Measuring the Quality of Product Placement	Frank Zazza, CEO, iTVX, New Rochelle, NY
iTVX Pilot Project	Luc Cormier, Vice President, Co-Director, Cossette Media
Product Placement: Is It Worth All the Hype?	Annie Touliatos, Director, Product Development and Marketing, NMR, US
No title provided	Charles Leech, Executive Vice President, Qualitative, ABM Research Inc.
Product and Brand Placement: Qualitative Assessment	Kevin September, CEO, Sticky Ltd.
Broadcast Audience Measurement Research: New Techniques and Technologies 19 May 2005
The Changing Media Landscape: Solutions and Decisions	Mike Leahy, President, Nielsen Media Research, Toronto
Measuring Radio and TV Audiences with a Single Source PPM Panel in Montreal	Pat Pellegrini, Vice President, Research, BBM Canada
Measuring Media ROI: Challenges, Progress and Practice 2 Mar. 2005
A Tangible Linkage Between Media Dollars Invested and Transactions Created	Bruce Claasen, CEO, Genesis Media, Toronto
The Elements of ROI: Understanding What You Control… and What You Don't	Scott Hanson, President and CEO, Longwoods International, Toronto
Waste Not: Measuring ROI - Challenges, Progress and Practice	Bill Ratcliffe, President , Millward Brown, Toronto
Scoring Success with Sponsorship: Measuring Benefits and Effectiveness 7 Dec. 2004
CBC Olympic Sponsorship: Going for Gold	Mark Hermonat, Senior Management, Category Management, CBC Media Sales, Toronto
No title provided	Lys Hugessen, Vice President, Ad Tracking and Equity, Ipsos-ASI, Montreal
Measuring Sponsorship ROI - Find Out with Certainty	Derek Mager, Research Director, North America, Comperio Research, Vancouver
Product Placement: The Cure-All for Commercial Avoidance? 26 Oct. 2004
Everything You Always Wanted to Know About How Product Placement Works, But Were Afraid to Ask	Cristel Russell, Professor of Marketing, San Diego State University
Panelists: Cristel Russell, Kevin September, Steve Meraska
Research and the Creative Process: What Can Research Bring to the Creative Process? - 22 Sept. 2004
Research and the Creative Process: What Can Research Bring to the Creative Process?	Bill Eisner, Chairman, Nonbox (Milwaukee, Wisconsin)
One Topic, One Speaker, One Powerful Question Answered: Is Half of All Advertising Still Wasted? 18 May 2005
Speaker: John Philip Jones, Professor, Syracuse University, New York
A New Man in Town: Marketing Strategies for a Changing Target- Marketing to Men 17 Feb. 2004
Deep Sky Tracker: Male Segmenatation Study	Richard Peirce, Director, Marketing & Strategic Planning, Deep Sky, Toronto
Toro: The Launch of Canada's First Real Magazine for Men	Derek Finkle, Editor, Toro Magazine, Toronto
Case Study: AXE Male Body Spray	Mike Gibbons, Account Director, PHD Canada, Toronto