|
|
||||||
 |
||||||
  |
||||||
| The Canadian
Advertising Research Foundation is
a non-profit organization whose prime focus
is advertising, communications and media
research. CARF sets standards for research,
promotes Canadian expertise and provides
a forum for industry issues. |
||||||
|
||||||
| HOME|CONTACT US|JOIN CARF|MEMBER LOGIN|EVENTS CALENDAR
|
||||||
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
CARF Seminar Notes
As a service exclusive to CARF members only, detailed notes are available from the following event:
Out of Home Workshop: Dec.5, 2006 - Outcomes from Workshop Question Period
The notes enumerate the positives and shortcomings of out of home advertising, the perceived negatives, managing expectations and determining suitability for the medium, identify the effective targets for more non-traditional uses of out of home, and look at what is needed to make it flourish as an adevrtising medium.
Click here to read the notes (member password required).