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August
2010
CARF Update
The August
2010 CARF Update features
a wealth of informative reading on topics
of special interest to marketers, researchers
and advertisers. This month's focus
is on early adopters, late bloomers, power
users andbrand extensions.
Articles include the role of fun
in early technology adoption; two
studies of consumer response to brand
extension; lead user theory and
young adults; marketing to the mature
traveler; the increasing importance
of context for marketers; anticipating
consumer behaviour for product
launches; and lessons for harnessing
corporate responsibility.
Click
here for details of this month's update.
Member password required to read full articles
online. |
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A
Forum for the
Industry
CARF conferences,
seminars and workshops provide leading
edge updates on advertising measurement,
research and applications. With subjects
ranging from consumer demographics, attitudes
and behaviour to media survey techniques
and findings and advertising strategies,
CARF conferences and seminars feature blue
ribbon speakers from Canada and around the
world, dealing with emerging media and advertising
research issues that are timely, relevant
and of immediate interest to the industry. Find
out more >>. |
NEW! CARF
Seminar Presentations
Questioning
Media Advertising: Six Media Respond
October
21, 2009
Radio, Out-of-Home,
Magazines, Interactive, Newspapers and Television
weigh in on the state of the media.
The economic downturn of 2009 made the complicated
and fragmented media market even more of a challenge
for advertisers wanting to ensure that their strained
media budgets are spent in the most effective ways.
This seminar looked at the key usage statistics for
each medium; its share of market; and the principle
benefits of using each medium in a multi-media plan
as well as new research breakthroughs and initiatives
that will affect each medium in 2010 and beyond.
Read
about the challenges and opportunities for
each media. >> Vancouver 2010:
What Impact Did the Winter Olympic Games
Have On
the Way the World Views Canada?
March 10, 2010
Who followed the Games, the media
they used, their impressions of the event
and the country, and what their impressions
mean for Canada.
The world has just had an intense, 17-day look at
Canada. So what did it think? What impact have the
billions of dollars that were spent to hold the Games
had on the impressions and perceptions of our country,
both within Canada and around the globe?
A presentation by Millward Brown’s Paul
Gareau, Vice-President, Client Service examines
an international
study showing who followed the Games, the media
they used, their impressions of the event and
the country,
as well as their thoughts on Olympic advertisers,
and whether Canada is a country they'd like to
visit.
Paul Street, Director of Research, CTV Inc., looks
at the media and measurement perspective on the Games
with a comparative review of the Vancouver 2010 Winter
Games versus Calgary 1988.
Get
an early overview of the consumer and media data
collected following this momentous Canadian event. >>
More
seminar presentations >>
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